Our Story
Darkest Fox’s mission is to celebrate sensuality by empowering individuals through bold, elegant aesthetics. We challenge the convention of externally worn lingerie in private settings by transforming this intimate piece of undergarment to be something that is worn discreetly (or not so discreetly) internally in public settings, as a reminder to the wearer that beauty and self-love starts from within.
In service to our mission, Darkest Fox curates emerging designer brands of cutting edge, elegant lingerie. We started business in the spring of 2016, working with independent fashion designers in New York City to offer high quality intimates and accessories for the modern sophisticate. We believe in sustainable and ethical fashion, so we only offer items of fine craftsmanship constructed from high quality materials, that can be worn on a regular basis and are made to last. Furthermore, each piece that appears on our website is hand picked for its delicate balance of edgy style and sophisticated elegance.
Our lingerie exudes sexiness and allure while honoring the body – which means no uncomfortable underwire bras nor tight straps and waistbands that leave marks on the skin. The end result is a collection of carefully selected pieces which all feature innovative designs that adjust to fit perfectly, expertly crafted garments with detailed stitching, and sumptuous cuts that accentuate the beauty of the human form.
At Darkest Fox, we are proud to collaborate with a diverse array of innovative and independent lingerie designers from across the globe. Our mission is to curate a unique collection that embodies both elegance and empowerment, and to do so, we seek out creators who share our passion for quality, style, and individuality. From the intricate lacework of Parisian ateliers to the bold designs of New York’s fashion-forward creators, we bring together an eclectic mix of perspectives and aesthetics. This global network of independent designers not only enriches our offerings but also supports the creative economy worldwide, ensuring that our customers always have access to the most cutting-edge, ethically-produced, and exclusive lingerie designs.
Press Publications
We are honored to be featured in the various fashion magazines and lingerie blogs! Visit our Press page to see where we have appeared. Here are a few blog articles to whet your appetite (links will open a new browser window):
- Spirit Animals Photoshoot with Darkest Fox and Taryn Winters Lingerie – Lingerie Journal
- 22 Subtly Sexy Lingerie Brands to Put On Your Radar – Elle
- Top Lingerie Instagram Accounts to Follow – Lingerie Journal
- What Does the Fox Say – Fashion In Junction
Leadership
April
Founder + Chief Creative Officer
April is the founder of Darkest Fox and lives in Manhattan and San Francisco. She founded and runs a UX design firm – darkest.io, based in SF – and has always been passionate about excellent design and elegant aesthetics.
New York is a fascinating place which has ceaselessly captured her imagination, and since splitting her time between SF & NYC, April was inspired to launch a company that combines the fervor and zeitgeist of two of her favorite cities in the US – the grand visions of optimistic futurism via tech in SF and the metropolitan sophistication of art and fashion in NYC.
Truc
Creative Director + Photographer
Truc is a designer based in Manhattan. In addition to being trained in fashion design at Parsons School of Design, she is skilled in photography, styling, and creative directing. She utilizes her extensive knowledge of fashion history to create dynamic visuals that reveal an impactful narrative for Darkest Fox.
Lingerie started as an interest for Truc when she discovered Æon Flux during her teen years. The vision of a vigorous mysterious woman swiftly disappearing into the night lingered in her mind ever since. Her mission with Darkest Fox is to create an aesthetic that is elegant, powerful and provocative. Truc's obsession with design started at a young age, but her passion grows stronger over time and continues to push her forward in her quest for beauty.
