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Summer WildesRetro Lingerie • Classic Pinup Style Bikinis Swimsuits

{ Excerpts from an interview from The LA Fashion Magazine with founder Erin Wildes }

How did Summer Wildes get started?

The idea originally came out of the fact that I couldn’t find what I was looking for – an attractive, good-fitting, good-quality bra, sexy but not trashy. I took a course in bra-making at the Fashion Institute of Technology in New York City, and worked for a year with a specialist consultant figuring out how to construct bras and source components to my specifications. In thinking about how to brand the bra, I had the idea of creating a character who would typify the values of design and construction that I wanted to feature. I thought of her as fresh-faced, a little retro, with a pin-up figure, but classy — an all-American girl, but with style and personality of her own. I dubbed her “Summer Wildes”, combining the season that seemed to typify her virtues with my own middle name. As my conception of the character took shape, so did ideas for the kinds of other items she’d want to wear — bikinis, tees, leggings, lounge pants, beach cover-ups, etc.

What sets your product apart?

The attributes that really make us stand out, I think, are our attention to detail and the superior fit made possible by the use of fine fabrics and other materials. Take the bikinis, for instance: they’re made of soft, plush French cotton/Lycra terry, with a halter-style top and eco-friendly horn rings. I don’t know any other bikinis on the market like them. Very important too: all Summer Wildes products are made in the USA — something not so easy to do today — which gives me the opportunity to personally monitor every step of the manufacturing process.

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“Who is Summer Wildes? She’s a retro-classic girl who wants whatever she wears to look good, fit right, and feel great, and expects her accessories to be stylish, practical, and durable... It’s simply to make everyday articles of clothing and accessories — the kinds of things you love to wear or carry — better than they’ve ever been.”

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