Avery Rose Lookbook

Avery RoseLuxury Lingerie • Bralettes • Swarovski Crystals

Jennifer Coll, Founder and CEO of Avery Rose believes that women should follow their passions and make their dreams a reality. 

A single Mom to three beautiful children she set out not only to fulfill her vision of lingerie for women to feel beautiful all day from the boardroom to the bedroom, but also to show her children that women are capable of anything they set their minds to. Avery Rose was created out of a need for lingerie that she couldn’t find yet it is her goal to make Avery Rose more than just a lingerie company. She is inspired daily by the women she works with and employs and is creating a foundation to give back, support and empower other women around the world. It is her mission to pay it forward and her desire to have Avery Rose synonymous with supporting women.

Jennifer started in the fashion industry as an international model living and working in Paris, Milan and New York.  Jennifer went on to work with prestigious fashion houses globally and learned first hand knowledge into the process of designing and manufacturing luxurious clothing. Working along side such iconic designers gave her an extensive education into the construction of high end couture. 

Jennifer chose to have Avery Rose lingerie hand made in Los Angeles, California, ensuring the quality and fit are of the highest standards. Equally important in the decision to manufacture locally is Jennifer’s wish to hire Americans and keep the environmental global impact to a minimum. Jennifer is determined to align her vision of Avery Rose with her mission to better the world for women. 

Thank you to all the inspiring women in the world!

Jennifer & The Avery Rose Team

“My brand is all about embellishment. Things not typically found on bras. I want every bra or design to be a combination of four things – quality, comfort, style and fit.”

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